MARK3087 Customer Analytics

MARK3087 Customer Analytics (UNSW Sydney): rated 2.3/5 overall across 1 review collected on UNSW Wall.

MARK3087 is a UNSW Sydney course taught by the UNSW Business School in School of Marketing. This page brings together its handbook details and what UNSW students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 客户分析

Type: Undergraduate course

Credit points: 6

Subject area: School of Marketing

Faculty: UNSW Business School

Level: Undergraduate Level 3

Handbook year: 2026

Overview

The constantly increasing availability of customer data offers great opportunities to gain managerial insights for attracting new customers and developing and maintaining relationships with existing customers. This course will equip you with the knowledge required to use data to inform customer relationship management (CRM) practices in order to increase their effectiveness and efficiency.

MARK3087 student reviews, difficulty and workload

MARK3087 has 1 scored review: overall 2.3/5 (all out of 5; higher difficulty means harder).

Sources: 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 2.3/5).

On Reddit: "Hey! did you end up taking the course? I'm doing it this semester and it's super difficult 😭"

The course panel on UNSW Wall shows every review and discussion in full.

MARK3087 FAQ

Q: Is MARK3087 worth taking?

A: Averaged over 1 review: overall 2.3/5. Only a few reviews so far, so treat this as a rough guide.

Q: Which faculty teaches MARK3087, and when is it offered?

A: MARK3087 is taught by the UNSW Business School. Check the official handbook for the current year.

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