MARK2051 Consumer Behaviour

MARK2051 Consumer Behaviour (UNSW Sydney): rated 3.1/5 overall across 17 reviews collected on UNSW Wall.

MARK2051 is a UNSW Sydney course taught by the UNSW Business School in School of Marketing. This page brings together its handbook details and what UNSW students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 消费者行为

Type: Undergraduate course

Credit points: 6

Subject area: School of Marketing

Faculty: UNSW Business School

Level: Undergraduate Level 2

Handbook year: 2026

Overview

The need for marketers to understand why consumers act as they do in the marketplace is the crux of this subject. You are equipped with theoretical and conceptual knowledge of consumer behaviour, drawing heavily on both psychological and sociological viewpoints.

MARK2051 student reviews, difficulty and workload

MARK2051 has 17 scored reviews: overall 3.1/5 · usefulness 4.0 (all out of 5; higher difficulty means harder).

Sources: 3 StudentVIP reviews (average 4.0 stars); 14 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.0/5).

On Reddit: "Quizzes in tutorials. Lectures not compulsory, but there are no recordings. Also, one of the quizzes this sem asked a question only people who went to the lecture would know."

On Reddit: "I did COMM1000 in 2019 and MARK2051 in 2020. COMM1000 - I really enjoyed this course. I think the marking was really fair and the assessments weren’t too bad. But it was a lot of writing so if you don’t enjoy that it might not be for you. The group assignment when I did it was a…"

The course panel on UNSW Wall shows every review and discussion in full.

MARK2051 FAQ

Q: Is MARK2051 worth taking?

A: Averaged over 17 reviews: usefulness 4.0/5, overall 3.1/5.

Q: Which faculty teaches MARK2051, and when is it offered?

A: MARK2051 is taught by the UNSW Business School. Check the official handbook for the current year.

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