MARK3054 Marketing Analytics and Big Data (UNSW Sydney): rated 2.9/5 overall across 4 reviews collected on UNSW Wall.
MARK3054 is a UNSW Sydney course taught by the UNSW Business School in School of Marketing. This page brings together its handbook details and what UNSW students say about it.
Review data updated 2026-10-24.
Chinese title: 营销分析与大数据
Type: Undergraduate course
Credit points: 6
Subject area: School of Marketing
Faculty: UNSW Business School
Level: Undergraduate Level 3
Handbook year: 2026
MARK3054 helps you to understand the use of analytical tools in marketing, and develop your capabilities of using analytical tools to address marketing problems – key skills that numerous companies have stated they look for in marketers, particularly in challenging business environments. This course builds on your basic statistical skills (e.
MARK3054 has 4 scored reviews: overall 2.9/5 · usefulness 2.0 (all out of 5; higher difficulty means harder).
Sources: 2 StudentVIP reviews (average 2.0 stars); 2 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.9/5).
On Reddit: "Hey mate I’m doing the same degree as you and have completed MARK3054. I will be doing MARK3085 term 2 this year as well. But from experience 3054 is a solid course that builds ur knowledge on analysing data based on the fundamentals you’ve learnt in marketing (if you’ve done 10…"
On Reddit: "Only take if it you like statistics and are willing to put in the effort to learn course content. Course content is correlation, regression, clustering analysis, etc. Songting is the lecturer I took it under and one of the best lecturers and tutors I've had doing a stats course.…"
The course panel on UNSW Wall shows every review and discussion in full.
Q: Is MARK3054 worth taking?
A: Averaged over 4 reviews: usefulness 2.0/5, overall 2.9/5.
Q: Which faculty teaches MARK3054, and when is it offered?
A: MARK3054 is taught by the UNSW Business School. Check the official handbook for the current year.
UNSW Wall is an independent student community and is not affiliated with UNSW Sydney.