MARK2053 Marketing Communications and Promotions Management (UNSW Sydney): rated 2.9/5 overall across 1 review collected on UNSW Wall.
MARK2053 is a UNSW Sydney course taught by the UNSW Business School in School of Marketing. This page brings together its handbook details and what UNSW students say about it.
Review data updated 2026-10-24.
Chinese title: 营销传播与促销管理
Type: Undergraduate course
Credit points: 6
Subject area: School of Marketing
Faculty: UNSW Business School
Level: Undergraduate Level 2
Handbook year: 2026
This course is designed to introduce students to integrated marketing communications (IMC), with a focus on issues related to advertising and promotions management. It aims at relating the elements of the marketing mix (4Ps) to the various aspects of communications that take place between the firm and its customers.
MARK2053 has 1 scored review: overall 2.9/5 (all out of 5; higher difficulty means harder).
Sources: 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 2.9/5).
On Reddit: "MARK2052 is not too difficult as they teach you from scratch, A decent amount of stats though, no numbers just analysis and interpretation. I am doing MARK2053 and that is also alright but it is a capstone course requiring more work. It is similar to 2012 but hard to get a HD."
The course panel on UNSW Wall shows every review and discussion in full.
Q: Is MARK2053 worth taking?
A: Averaged over 1 review: overall 2.9/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MARK2053, and when is it offered?
A: MARK2053 is taught by the UNSW Business School. Check the official handbook for the current year.
UNSW Wall is an independent student community and is not affiliated with UNSW Sydney.