ZZBU6512 营销分析基础 · Foundations of Marketing Analytics

ZZBU6512 是新南威尔士大学（UNSW Sydney，UNSW）的一门课，开设在UNSW Business School，属于 School of Banking and Finance 领域。这一页汇总它的课程目录信息和新南学生留下的评价。

课程信息

中文课名：营销分析基础

课程类型：Postgraduate course

学分：6

课程领域：School of Banking and Finance

所属学院：UNSW Business School

层级：Postgraduate Level 6

目录年份：2026

课程简介

Foundations of Marketing Analytics will help to develop students’ capabilities of using advanced analytical tools to address marketing problems – key skills that numerous companies have stated they look for in marketers, particularly in challenging business environments. Students are exposed to a range of statistical tools and techniques, from classical statistical tools to emerging big data techniques.

学生评价、难度与工作量

还没有新南学生给 ZZBU6512 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。

同领域课程

官方页面

ZZBU6512 handbook

独立学生社区，与新南威尔士大学官方无隶属关系。