MARK5816 服务营销管理 · Services Marketing Management

MARK5816 是新南威尔士大学(UNSW Sydney,UNSW)的一门课,开设在UNSW Business School,属于 School of Marketing 领域。这一页汇总它的课程目录信息和新南学生留下的评价。

课程信息

中文课名:服务营销管理

课程类型:Postgraduate course

学分:6

课程领域:School of Marketing

所属学院:UNSW Business School

层级:Postgraduate Level 5

目录年份:2026

课程简介

This course focuses on the distinctive characteristics and problems of marketing in service organisations and for any organisation developing and marketing services as part of its business portfolio. It demonstrates why and how services require a distinctive approach to marketing strategy - both in its development and in its execution.

学生评价、难度与工作量

还没有新南学生给 MARK5816 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。

同领域课程

相关页面

官方页面

独立学生社区,与新南威尔士大学官方无隶属关系。