MARK2071 是新南威尔士大学(UNSW Sydney,UNSW)的一门课,开设在UNSW Business School,属于 School of Marketing 领域。这一页汇总它的课程目录信息和新南学生留下的评价。
中文课名:国际与全球营销
课程类型:Undergraduate course
学分:6
课程领域:School of Marketing
所属学院:UNSW Business School
层级:Undergraduate Level 2
目录年份:2026
The purpose of this course is to develop a thorough appreciation of the international aspects of contemporary marketing. Topics include: conceptual and environmental aspects of international marketing; market entry strategies; managing marketing across borders; globalisation strategies, including global branding; developing practical marketing strategies for different world markets; how marketing theory needs to be adjusted or extended for application in an international s…
还没有新南学生给 MARK2071 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
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